About

Our Mission: Expand the Frontier of Human Achievement

Our company’s name traces its origin to the Navy’s steam-powered catapult shot that launches aircraft from aircraft carriers. One of the fastest acceleration forces of man and machine in the world, the CATSHOT is symbolic of our company’s goal of rapidly building winning cultures.

What We Believe

CATSHOT Exists to Win

This mindset drives our company’s focus on expanding the limits of human achievement.  We partner with organizations that want to aggressively challenge their own status quo and elevate performance to new heights.

Our Founder & CEO

Rob “Ice” Ffield’s passion for innovation and the pursuit of perfection led to an unprecedented series of naval career milestones including two tours as an air-combat instructor at the Navy’s Fighter Weapons School, TOPGUN; selection to lead the Navy Flight Demonstrations Squadron, The Blue Angels; and combat tours while in command of a strike fighter squadron and carrier air wing.

Read More: Rob “Ice” Ffield, Founder & CEO: CATSHOT Group

Our Mission

We Build Cultures of Excellence

We evaluate, train and coach teams using our proven techniques from elite military organizations like TOPGUN, the US Navy Blue Angels and other no-fail global industries. 

Motivate, Innovate, Reliability

Your team will quickly adapt the habits of Highly Motivated Organizations (HMO,) Relentlessly Innovative Organizations (RIO) and Highly Reliable Organizations (HRO) to efficiently build sustainable peak performance cultures of excellence.

The Performance Triad™

Learn how top teams have cultures that optimize the balance of passion, free will, and focus known as the Performance Triad™. CATSHOT Group’s tailored coaching, consulting, and training services create the same foundational culture of proven methods and processes used by the world’s most elite and top performing individuals and organizations.

 Learn More about the Performance Triad. 

CATSHOT Performance Triad