RIOs look beyond simply innovating new products or services that competitors can easily imitate.
Relentless innovators instead embrace a new approach, pushing to innovate every aspect of a business, including customer relationships, talent development, and business processes; all in pursuit of a gaining an edge in the marketplace.
Relentless innovation is a response to a problem, specifically that a “business as usual” culture stifles innovation.
When understood correctly, this recognition – that innovation is blocked by cultural issues and business as usual culture –is a powerful insight and a valuable methodology for achieving business success.